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Cyber Monday shopping trend set to continue

By Jane Fazackarley     Nov 26, 2010 in Internet
A recent PriceGrabber.com survey carried out between September 14 and October 6 set out to find how Cyber Monday shopping habits have developed since 2005 when the phrase "Cyber Monday" was first used.
1,839 online customers from the U.S were questioned for the survey and the results showed that people continue to buy on Cyber Monday with 37% saying that is when they intend to shop but the location where people shop from and their motivations are different.
According to the PriceGrabber survey results the trend for people to shop from work on Cyber Monday has changed. 87% said that they will shop from home and 13% will buy while they're at work. 52% said that they buy after searching for bargains over the Black Friday weekend and 43% of shoppers say that they'll buy on Cyber Monday to get their seasonal shopping finished early.
Laura Conrad, president of PriceGrabber said in a press release:
“The increased availability of high-speed Internet in homes has significantly contributed to the transition of Cyber Monday shopping from work, to home."
“Additionally, the explosion onto the market of mobile devices with Internet access like smartphones, tablets, and netbooks has freed shoppers from being tied to their desktop or laptop computer when they want to shop online. Consumers are now, more than ever, able to shop online anytime, anywhere.”
Dedicated sites have been established in the US and the UK to cater for customers looking for Cyber Monday bargains. The CyberMonday.com website was set up by Shop.org and features the best offers from 700 retailers. A survey carried out by Shop.org shows that over 88% of retailers will have special promotions on Cyber Monday, 49% will offer specific deals, over 40% are planning one-day deals and over 20% are offering free shipping. 62% of retailers plan to market deals and promotions to shoppers via email.
Commenting on Cyber Monday/Black Friday, Kiseol Yang, Assistant Professor of Merchandising at the University of North Texas, told me:
"In this year, retailers’ Black Friday/Cyber Monday promotions are different from the previous years. They have aggressively been promoting their huge deals for Black Friday/Cyber Monday sales earlier than in past years via their web sites, Facebook pages, and other Black Friday/Cyber Monday promotion consolidate sites. Retailers use Internet, social, mobile media for customers touch points."
"In this year, some retailers (e.g., Best buy) offer two days of Cyber Monday deals, which will start from Sunday night to Monday."
"People who miss the chance to shop on Black Friday will use Cyber Monday shopping for buying Christmas gifts or finding out deep discounts that are influenced after Thanksgiving sales."
Consumers are also likely to use social network sites and newer technologies when it comes to finding out about special offers online, Kiseol Yang said:
"Also, they'll visit the Facebook Cyber Monday site while they are logged in to Facebook. Like retailers using every media to reach their target consumers, savvy online consumers will search best deals through every media. Twitter users will follow Cybermonday to get up-to-the minute information for Cyber Monday shopping."
"Smart phone users will use price comparisons mobile applications to find out the best deals on Cyber Monday".
Online sales for Cyber Monday 2009 reached over $880m. According to an article on the Business Wire website Cyber Monday sales are forecast to rise by over 13% this year.
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