The Eid al-Adha
festival, also known as The Festival of Sacrifice
is held for three days and begins today (November 16). The store in Tiberias, north Israel, will give a live animal to anyone spending more than 1,000 shekels - about $360, or the standard price of a fridge.
Several of the sheep were housed in a pen outside the shop and customers who qualified for the offer having purchased a fridge could pick and choose which sheep they wanted. Many customers were putting the livestock in their car boots alongside their shopping, report Sky News
- new owners of the sheep slaughter them as part of the festival, which Muslims celebrate by killing animals such as sheep, and sometimes even goats and cows to mark Prophet Abraham's willingness to sacrifice his son for God.
However government animal welfare officers quickly descended on the shop when they learned of the macabre bah-one-get-one free offer. They immediately halted the promotion and took away the remaining sheep to an animal welfare rescue centre.
It is not known how many sheep were given away before veterinary officers arrived and the authorities have not announced if the shop will face any animal cruelty charges as yet.