More than 60 cars drove from the seaside resort of Brighton, on England's south coast, to London on Saturday 6 November 2010 in the inaugural Future Car Challenge.
The electric, hybrid and low-emission vehicles aimed to cover the 60-mile distance using the lowest amount of energy possible, and bring attention to the latest generation of green, eco-friendly vehicles. The BBC reports the drivers included rally drivers Paddy Hopkirk and David Richards (who drove differently powered Minis), former Formula One driver Perry McCarthy and Pink Floyd drummer Nick Mason.
The Challenge ended in London's Regent Street, where the futuristic cars joined around 100 veteran cars which were on display prior to the annual London to Brighton Veteran Car Run, due to take place the following day. The veteran cars were all built before 1905 – the contrast between the fragile vehicles of yesteryear and the futuristic participants of the Future Car Challenge (some of which won't be commercially available in Britain until 2013, according to event organisers the Royal Automobile Club) was striking.
The Future Car Challenge attracted a wide variety of entrants, including the eye-catching Tesla sports car, and a compact city car from Gordon Murray Design, as well as vehicles from manufacturers such as Toyota, Honda and Mercedes-Benz. The Volkswagen BlueMotion Golf was judged the best overall entry.