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article image7-Eleven cashing in on Obama's 'Slurpee Summit' joke

By Laura Trowbridge     Nov 5, 2010 in Food
President Obama seems to be fixated on Slurpees lately. He's been heard saying the Republicans stand around drinking Slurpees while the Democrats do all the work. Now he's saying he might hold a "Slurpee Summit" with the new Republican leadership.
7-Eleven, maker of the Slurpee, a flavored crushed-ice drink, is pushing for a real "Slurpee Summit." They have just launched a "Slurpee Unity Tour," driving a truck from Dallas, Texas, starting today, and making many stops in between, with free Slurpee drinks, until they reach their final destination in Washington D.C. where they plan to cater the "Slurpee Summit."
According to USA Today, Obama was heard telling the same joke about Republicans, cars and Slurpees at over 20 speeches before the elections.
The joke goes along the lines of the Republicans drove the US economy like a car into a ditch. While the Democrats are digging the car out of the ditch, the Republicans are just standing around drinking Slurpees, offering no help to the hard-working Democrats. Then once the car is out of the ditch, with some dents and scratches, the Republicans have the audacity to ask for the keys back to drive it again.
Now that the Republicans are in the driver's seat in the House, Obama joked that he should hold a "Slurpee Summit" with the GOP, where they can all learn to work together. 7-Eleven perked up their ears and quickly jumped on the bandwagon.
7-Eleven president and CEO Joe DePinto said: "We are not surprised by President Obama's comments about Slurpee, which is non-partisan and has been bringing people together for more than 40 years.
"We have made an offer to the White House to install Slurpee machines and to host a Slurpee Summit."
Spokeswoman for 7-Eleven Margaret Chabris told USA Today: "This is a rare opportunity for a brand. We don't want to be opportunistic, but nothing has ever been this big for Slurpee.
"If the president wants a Slurpee Summit, we're offering to cater it with red and blue Slurpees — and we'll even offer a purple Slurpee, since that's what you get when you bring red and blue together."
Strategy guru Mark Coopersmith says Slurpee should quickly go big in social media, nudging folks to have Slurpee Summits to solve problems.
"How often do you get the leader of the free world to associate your brand with all of these positive elements?"
More about Slurpee, Summit, Obama, Republicans, 7-eleven
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