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article imageWomen making more financial decisions in Canadian households

By KJ Mullins     Nov 3, 2010 in Business
Over half of Canadian women say that they are responsible for most of the day-to-day finance decisions, according to MasterCard's 2010 MasterIndex of Canadian Women Consumers. More than half of those enjoy their role as the primary decision maker.
The report examined the role of women over the age of 18 in Canada as well as looking at the effects of the global recession on consumer behaviour.
"The recession was a financial marathon, but Canadian women emerged leaner, stronger and more financially satisfied," says Julie Wilson, Director, Public Affairs in a press release, "They are more confident in their financial situation. They are still spending, but they are now dollar-store chic."
Although the number of women who are responsible for the day-to-day household financial decisions was down to 51 percent from 2006's 55 per cent, more Canadian women enjoy that responsibility.
Moms are the ones most likely to have the sole responsibility of day-to-day finances in their home, the study found.
Six in ten Canadian women are satisfied with their personal financial situation with only 14 percent being very satisfied. This number is up from 54 percent in 2006.
Six in ten Canadian women are savers. What stage of life often dictated how women spend their money. Over seventy per cent of Canadian women say that a good price is the most important factor when they are shopping for themselves and their households. For 'New Earners' brand name is a bigger consideration than for moms when it comes to buying for themselves. That data reverses when it comes to buying household items.
The 2010 research was conducted by Environics Research Group from July 22 - August 4, via a national online survey of 2,000 adult Canadian women aged 18+.
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