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article imageCan whoopie pies be the next food trend, dethroning the cupcake?

By Laura Trowbridge     Oct 26, 2010 in Food
The cupcake craze has captured the world, especially since HBO's Sex and the City popularized this sweet treat by featuring Magnolia Bakery of Manhattan, also known for starting the cupcake mania in the mid-1990's after opening their first bakery.
SF Weekly is now asking if the cupcake is becoming old hat, with cupcake bakeries practically everywhere one turns.
Are sweet-eaters ready for something a little different? It appears in San Franciso they just may be turning to the whoopie pie.
Stacy Finz of SF Gate wrote that she and some friends decided to try whoopie pies for dessert at a San Fran restaurant, not really knowing what they were.
She said at the time, "I'm pretty sure it's like a moon pie and it's Southern." She soon found out a whoopie pie is a "New England treat - a hamburger-size cookie sandwich, where the cookie is cake-y rather than crisp, and the filling is light and moist."
She said she was soon seeing whoopie pies everywhere in the Bay Area, in grocery stores, bakeries and on restaurant dessert menus.
When the "Whoopie Pies" cookbook came out earlier this year by co-authors Amy Treadwell and Sarah Billingsley, the public was soon eating it up. Both women now live in the San Francisco Bay Area and wanted to share their childhood memories of the whoopie pie, also known as a "gob." Billingsley grew up in Pennsylvania, and Treadwell lived in Massachusetts, but both enjoyed the cake-like cookie sandwich.
Last year, the New York Times reported that the whoopie pie was making a comeback to the East Coast, where it arguably began. Even Harrods in London is now carrying whoopie pies, as the trend is beginning to catch on.
Jason and Steve of Our Food Choices wrote: "We love cupcakes, but we’re ready to move on.
"We’re starting to think the next trend in San Francisco might just be the Whoopie pie. The Whoopie pie originates from Pennsylvania Amish country. According to Wikipedia, the Whoopie pies were made by Amish woman and included in men’s lunch boxes. When the fellows found the pies they exclaimed, “Whoopie!” And who wouldn’t shout “Whoopie” if they found one of these huge pastries in their lunch pail? The pies are actually two soft, cake-like, cookies smooshed together with a big dollop of frosting in the middle. Yum!"
Treadwell said she's heard the story of how the cookie sandwich got its start in Pennsylvania, but "in fact, Mainers would likely argue that they invented the whoopie pie."
Wherever the whoopie pie originated from and however it may have gotten its name, one thing is looking rather certain; it will soon be taking the US by storm and most likely the world, dethroning the cupcake as queen of desired and sought after sweets.
A recipe for the whoopie pie can be found here.
Watch the "Whoopie Pies" cookbook promotional video here.
More about Cupcakes, Whoopee pies, Food trends, Sweet treats
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