Rev7 is based on a compound invented by Professor Terence Cosgrove of Bristol University.
“This is like a dream come true for me seeing academic research result in a real commercial product,” Professor Cosgrove said in a press release
. “The team at Revolymer has done a brilliant job in making this great tasting, environmentally friendly chewing gum. There are also several other exciting ventures in the pipeline.”
Cosgrove's team developed non-stick gum three years ago and set up Revolymer, which worked on flavour and texture at a factory in north Wales.
Peppermint and spearmint flavours were officially released in the US this week at the National Association of Convenience Store Show (NACS). There are plans to launch additional flavours next year.
The gum can be removed from clothes by using soap and water, and tests have shown that more than 50 per cent can be removed by conventional street cleaning, and any gum washed into the drains will degrade.
“Revolymer is offering a premium product that will change the chewing gum industry significantly,” said Chris Tamillo, the company's vice president of sales and marketing. “There is both an appetite for this new brand in the US and a willingness to provide consumers with a product that is better for the environment but does not sacrifice on quality.”
It is expected that the gum will be available in retail stores early in 2011.