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article imageGallup: Americans who distrust media reaches record high

By David Silverberg     Sep 29, 2010 in Business
A majority of Americans once again say they distrust the mass media to fully report the news, a new Gallup survey found. The 57 percent who express this distrust reached a record high by one percentage point.
Previously, the record high in this area was 56 percent in 2008.
Around 43 percent of Americans who say they have a great deal or fair amount of trust ties the record low, the survey states.
A Gallup press release breaks down the survey findings, writing: "Trust in the media is now slightly higher than the record-low trust in the legislative branch but lower than trust in the executive and judicial branches of government, even though trust in all three branches is down sharply this year."
On the subject of media bias, around half of Americans (48 percent) say the media are too liberal, one-third say the media are "just about right" while 15 percent say they are too conservative.
The press release states: "Overall, perceptions of bias have remained quite steady over this tumultuous period of change for the media, marked by the growth of cable and Internet news sources. Americans' views now are in fact identical to those in 2004, despite the many changes in the industry since then."
A Gallop survey on media distrust in the U.S.  2010
A Gallop survey on media distrust in the U.S., 2010
Courtesy Gallop
The poll found lower-income Americans are more likely to trust the media compared to those with higher incomes and more education.
Results for this Gallup poll were based on telephone interviews done between Sept. 13 and 16, 2010, with a random sample of 1,019 adults, 18 and older, living in the continental U.S., selected using random-digit-dial sampling. The maximum margin of sampling error is ±4 percentage points
Recently, a Pew Research Center poll found Americas are spending more time consuming the news today than much of the last decade. The Pew poll said 34 percent of those surveyed said they went online for news, in line with the number of people who follow news on the radio and slightly more than those who consume news via a daily newspaper.
More about Media, Americans, Gallup poll, Distrust, Liberal bias
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