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article imageVideo: News, social and mobile experts discuss future of media Special

By Digital Journal Staff     Sep 14, 2010 in Business
Toronto - Digital Journal hosted a panel discussion in Toronto on the next digital era of journalism, and video of the Future of Media is now available. Find out how Facebook is influencing the news and why mobile technology will be a key player.
Last week, DigitalJournal.com hosted a lively event featuring an array of media insiders and experts. Held in Toronto's Drake Hotel, the Future of Media 2010 explored the impact of social media in journalism, how mainstream media are adapting to increasingly online readers and what mobile apps could do to boost an outlet's bottom line.
Line-ups started two hours before the event started and the venue swelled to standing-room only before panelists even took to the stage.
The panel, moderated by DigitalJournal.com managing editor David Silverberg, included: Elmer Sotto, head of growth at Facebook Canada; David Skok, Senior Producer of Online Content for Global News; digital marketing and social media strategist Mark Evans; Kunal Gupta, CEO of Polar Mobile; and The Globe and Mail's Managing Editor, Digital, Anjali Kapoor. (Full bios here)
Embedded below are video segments from the Future of Media 2010. The videos show the entirety of the panel discussion.
Now in its second year, the Future of Media looked at some of the urgent challenges facing legacy media, such as monetizing online readers and engaging users in new invigorating ways. Kapoor from the Globe & Mail said her company tries to connect with readers by employing tools such as liveblogs, but she wondered how the outlet can best take advantage of newly created positions such as "community manager."
Consultant Mark Evans pointed out useful tools such as Twitter being integral to sparking conversations but is it a content creator? He told the packed house about the danger of labelling Twitter as "breaking news" services, saying journalists still need to employ their craft to dig deep to find the truth behind the headline.
Elmer Sotto of Facebook Canada explained the social network's social plugins as one way for media outlets to attract more readers and get insights on what interests people. Sotto and Kapoor talked about the Globe & Mail working with Facebook on various social strategies, and it seemed they were encouraging other media outlets to follow the same path: Don't view Facebook as a competitor, but as a partner.
Looking at broadcast media, David Skok of Global News said the next generation of journalists should be flexible and very digital. That said, Skok stressed employers are still looking for old-school journalistic skills such as writing well-rounded stories.
Polar Mobile CEO Kunal Gupta provided some of the best insight into potential emerging markets and platforms for media. Gupta said the mobile news market is still young, but he envisioned more outlets taking advantage of advances in smartphone technology. One such example of mobile's potential benefit to media organizations is engagement; Gupta said mobile users consume 100 pages of content per month on Time.com’s smartphone application compared to only 14 pages on Time.com’s website.
Despite the promise of an engaged readership on mobile, Evans argued advertising support isn't yet developed to give mobile tech the boost it desperately needs.
Below is discussion from the Future of Media:

Digital Journal Presents: Future of Media 2010 (Part 1)

Digital Journal Presents: Future of Media 2010 (Part 2)

Digital Journal Presents: Future of Media 2010 (Part 3)

Digital Journal Presents: Future of Media 2010 (Part 4)

Digital Journal Presents: Future of Media 2010 (Part 5)

Digital Journal Presents: Future of Media 2010 (Part 6)

Want to stay updated on The Future of Media series? Check out Digital Journal's Facebook Page for news as it happens, and follow @djfom on Twitter.
You can also watch previous discussions from Future of Media 2009.
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