Lloyd's of London is covering a $1 million insurance policy for the long mane of black, curly hair on an NFL Pittsburgh Steelers star.
Pittsburgh Steelers safety Troy Polamalu has been the spokesman for Proctor & Gamble's Head & Shoulder's anti-dandruff shampoo for the past two years. P&G now has an insurance policy for a million dollars from Lloyd's of London for the prized hair.
"(Lloyd's has) created the first ever insurance policy to protect his iconic mane for the entire NFL season," Procter & Gamble said in a statement.
According to
Sky News, Polamalu has been growing his hair for the past ten years as a "tribute to his Samoan heritage." It is now about three feet long.
In 2006, Larry Johnson of the Kansas Chiefs tackled Polamalu by his long hair.
Lloyd's of London has not stated what rules might be in place concerning Polamalu's hair in order for anyone to collect on the insurance policy.
But according to
UPI, Officials from Lloyd's said "the policy will cover on-the-field hair damage, but not natural events such as male pattern baldness."
April Anslinger, North American Head & Shoulders brand manager said : "Besides having that iconic hair, Troy is a wonderful and genuine person.
She went on to say that the insurance policy was "a brilliant idea, because at the end of the day, we know hair, and we want to protect our (spokesman's) best asset."