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article image1962 glass invention poised to become multi-billion dollar seller

By Andrew Moran     Aug 5, 2010 in Business
Corning - In the 1960s, an ultra-strong glass was invented but it contained no purpose. Nearly a half a century later, Corning Inc. is expected to sell a multi-billion dollar product by installing the glass to face of touch-screen tablets and plasma televisions.
Corning Incorporated is expected to rake in billions of dollars over the next little while a 1962 invention of an ultra-strong glass – Gorilla - is poised to be the face of touch-screen computers and plasma televisions, according to the Associated Press.
During the 1960s, Gorilla glass was expected to be a huge hit unfortunately; however, it had no real purpose. In 2008, the glass became a $170 million a year business by being used as a protective layer for more than 40 million mobile handsets.
“We tried the automobile windshield market, but the glass was too strong for windshields,” said Kelli Hopp-Michlosky, an employee for Corning, reports Daily Finance. “And we couldn't find any other application at the time, not even the military. I think there were a lot of ideas, but nothing took hold, no market really developed for it
Two years later, the glass would be used in frameless flat-screen televisions because Gorilla is hard to break, dent or scratch. The company is projecting that manufacturers of the televisions will hire Corning for the glass.
It is expected that Asian manufacturers will use Gorilla glass in their televisions starting in 2011.
“This is a fashion trend, not a functional trend, and that's what makes (the growth rate) very hard to predict,” said Corning President Peter Volanakis. “But because the market is so large in terms of number of TVs — and the amount of glass per TV is so large — that's what can move the needle pretty quickly.”
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