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article imageMad Men's women setting new trend of curvier, buxom females?

By Laura Trowbridge     Aug 1, 2010 in Lifestyle
The Emmy award-winning television drama Mad Men stars ultra-curvy actresses like Christina Hendricks and January Jones, who may become the new role models for girls and other women.
Last week U.K.'s Equalities Minister Lynne Featherstone caused a bit of a furor when she said buxom figures like Christina Hendricks from Mad Men are healthy and empowering for all women, instead of the wispy models used by the fashion industry.
"Christina Hendricks is absolutely fabulous. We need more of those role models.
"All women have felt that pressure of having to conform to an unrealistic stereotype, which plagues them their whole life. It is not just the immediate harm; it is something that lasts a lifetime. Young girls are under intense pressure the whole time," said Featherstone.
A fan of the Mad Men show told "I think Christina is a breath of fresh air on Mad Men. I do believe that she is a great role model for women."
Plus-size supermodel Emme said: "I don't know Christina personally and do not suggest she is a role model by way of her lifestyle. However, it is good to see her shape and body reflected out in mass culture. Diversity is where it's at and by having Christina's shape in a hit series gives many a sigh of acceptance, if not relief, of the unrelenting pressure to be unbelievably, if not unrealistically, thin."
She went on to say: "Lynne Featherstone is a true partner with the Body Image Council and a vocal advocate in monitoring these types of issues, including out-of-touch portrayals of women plaguing the U.K., and we so appreciate her shedding light on Christina Hendricks as a positive female body image in American TV. Frankly, I applaud the U.K. Parliament for having an Equalities Minister. We in the U.S. could take a plume from their hat!"
According to Daily Mail, Mad Men creator Matthew Weiner tells the actresses to "avoid strenuous exercise in order to maintain their curves and avoid muscle definition." This is in order for them to look like the curvier women of the show's portrayal of the 1960's era.
The voluptuous January Jones who plays housewife Betty Draper on the show said: "He would prefer we didn’t work out and that we eat really well, so we look like healthy women."
She said she is glad the show has made it okay "to have curves and be a woman. I wish more women would realize that’s what men like."
More about Mad men, January jones, Christina hendricks, Buxom, Curvy
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