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article imageNBA: Miami Heat fire season ticket employees

By RJ Young     Jul 30, 2010 in Sports
Miami - The Miami Heat organization has fired its season ticket staff after selling out of its season tickets. Over 30 Heat employees have been affected by the news.
The NBA off season has seen big moves in free agency this summer with three of the biggest names in the NBA moving to Miami, Florida. Earlier this month the Heat signed superstar basketball players, LeBron James, Dwyane Wade, and Chris Bosh to multi-year contracts.
The gathering of the trio of NBA All-Stars in Miami has the Heat considered to be a favorite to win the NBA championship in 2011 by most professionals including online gambling site Bodog.
The entire NBA landscape is dealing with the ripple effects of this seismic shift including Heat ticket sale staffers. The Miami Herald reports the Heat has sold out its season tickets three months before the start of the regular season and terminated its season ticket sales staff. Heat vice president of sales Stephen Weber informed 30 ticket staffers their services were no longer needed. "While the decision to release part of our sales force was a difficult one, we greatly appreciate their contributions to the company,'' the statement continued. "We have also hired a placement service to assist those individuals find new employment."
According to Team Marketing Report the average price of an NBA ticket in the 2009-2010 regular season was $49.47. Heat tickets sold for an average price of $58.55, which is an average difference of $9.08 between the league's combined average ticket price and the Heat's average ticket price.
The most expensive NBA ticket on average was $93.75 for a Los Angeles Lakers home game and the least expensive NBA ticket on average was $24.11 for a Memphis Grizzlies home game.
Tickets to the Heat's first home preseason game at American Airlines Arena on October 15 are now being sold on Tickets of America for as high as $17,200.
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