David Arrick opened Butch Bakery
in November 2009 after losing his job as a Wall Street lawyer in 2008. He spent months looking for work, but then decided to try something different. After doing some market research, he came up with the idea of creating 'manly man' cupcakes.
"That's how Butch Bakery was born, I thought they are all very feminine and pink and a lot of them are frilly with jelly beans and sprinkles, and I thought I wanted to do something very different, and I decided to [do] something with a masculine bent to it and that's how I came up with the idea," Arrick told Sky News
The cupcakes, about $4.25 each, are unique both in flavor and in appearance. There are no vanilla or chocolate flavored cupcakes, and no frilly toppings on pastel-colored frosting. Each Butch cupcake is instead topped with a chocolate disk in designs like Woodland Camo, Wood Grain, Plaid, plus three other manly designs to choose from.
Arrick said: "We have the beer, the beer run, which is a beer cupcake.
"We've got a salted caramel cupcake, it's the salt and the sweet. They go great together.
"We've got a great banana, peanut butter with crushed bacon, so if you think about it, it's kind of like the Elvis sandwich, you know, peanut butter, bacon, and banana, we've got a cupcake that has that.
"We've got a cupcake that has whisky. It tastes like a B-52.
"We've got a coffee flavoured, coffee-infused, which is with some Kahlua, so a nice coffee cupcake. That's a huge hit for us."
Since his business opened last November, Butch Bakery has grown about 500 percent. Despite his bakery selling about 500 cupcakes a week, Arrick aims to quadruple that number.
"The response has been overwhelming, all around the world, media response from all around the world, I get orders from all around the world from as far away as Australia as a matter of fact," he said.
The funny thing is, most of his orders are from female customers.