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Entrepreneur takes advantage of Greenland’s melting glaciers

By Martin Laine     Jul 17, 2010 in Business
Even as scientists and environmentalists fret over the continued melting of Greenland’s glaciers, at least one person has seen an opportunity for money to be made.
Iluliaq Original Water is melted glacier water, and is the brainchild of Julien Caquineau, who has spent three years in Greenland developing the idea. It comes in a designer glass bottle – even the stopper is glass –and is said to be absolutely pure.
The name comes from the kalaalissut (Greenlandic) language and means “giant’s iceberg.”
Currently it sells for 300 kronor per 750 ml bottle ($52). It is apparently in great demand in Dubai, where a company has ordered 30,000 bottles of it. There has also been some interest in Japan, Singapore and the United States.
According to the company website, no mechanical means are used to collect the water “which last fell as snow 200 thousand years ago.”
And what is there to tickle the tastebuds in the pricey bottle?
“The concept is quality. Everything is made by hand,” said Caquineau. “The water has no taste. It is so clean that when you drink it fresh you cannot taste anything.”
More about Iluliaq, Julien caquineau, Glacier
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