The Kenmore brand was established in the windy city over eight decades ago and has recently reinvented itself through a new live forum for showcasing chefs, cooking, bands, and fashions that is really cooking.
In a press release issued by Kenmore, Guenther Trieb, senior vice president and president of brands for Sears Holdings, stated:
The Kenmore brand has been an icon in American homes for more than 82 years and we recognize that even great brands like Kenmore need to reinvent themselves periodically to continue to meet the changing needs of our customers. We’re proud of the brand’s recent evolution and now the ‘Kenmore Live Studio’ will give customers the opportunity to engage with the brand and see our new vision firsthand. The studio is going to be an open stage where anyone can come to share their creativity and ideas – they’ll have the chance to inspire others and be inspired themselves.
Opened four months ago on March 12, Kenmore Live Studio is located in downtown Chicago at the corner of Huron and Wells streets.
As Kenmore promised, Kenmore Live Studio is featuring “a fun and compelling calendar of events and activities throughout its duration, including cooking demonstrations by top chefs, tips and trends from designers and appearances by well-known Chicago talent.”
The administrative manager of the studio, Maralyn Owen, jokingly notes that a more suitable title for her is “haberdasher” because she wears a number of hats. In addition to managing Kenmore Live Studio, Owen is a chef’s assistant, guest greeter, personal assistant to the CEO, and the office manager of the marketing company, Suite Partners.
Owen took time from her busy schedule to talk about Kenmore Live Studio with DigitalJournal.com.
Owen said that the studio itself is “two stories” and has just “under 3,000 feet” of space. The film editing department is located upstairs while “downstairs everything is on camera.” According to Kenmore, “Kenmore Live Studio is equipped with cameras that will broadcast video via the Internet, so that studio visitors will have the change to share their voice with the world.”
The shows are shared in real-time via Kenmore’s Facebook page. If you cannot attend a Kenmore Live Studio show in person, “You can watch a show live on the ‘Live Studio’ link during a show or catch past shows by clicking on the past events in the live studio link as well,” Owen said.
Owen noted, “We have four shows a week normally. Thursday through Sunday nights.” On Saturday night, for example, Owen said, “We had a special ‘Sears’ Chef, Billy Parisi, but usually have chefs from the Chicago area. They are lining up to get on our show. It's great exposure for them.”
Cooking demostration at Kenmore Live Studio by chef from Athena restaurant.
“We can accommodate around 75 people,” Owen explained. There are, however, "some special events that have 100+, such as the Ty Pennington event.”
As seen in the video above, the Ty Pennington event, held on April 27, was covered by JenChicago and featured the Extreme Cook-off between Pennington and Chef Roger Herring of Socca. Sears Chef Billy Parisi also appears in the video describing upcoming cooking challenges and contests.
Photo by Steve Starr courtesy of Kenmore Live Studio
Ty Pennington and Kenmore Live Studio administrative manager Maralyn Owen.
In addition to cooking demonstrations, Owen says that Kenmore Live Studio also features local bands, programs for children, and fashion shows. According to Owen, the studio has a recurring “program for toddlers called the ‘Adventuresome Eaters Club’ where we have a toddler-friendly chef cooking up cute stuff for kids. They have tiny chef's hats and aprons on and chow down..it's adorable. Two times a month we have ‘Fashion Thursdays’ where Chicago designers make washable fashions."
Models on stage at Kenmore Live Studio fashion show.
Kenmore Live Studio is located at 678 North Wells Street, Chicago IL 60654 and is open to the public every Thursday thru Sunday. Studio hours are Thursdays through Sundays from 6-9 p.m. CT.