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article imageUS creates strict standards for junk food marketing to kids

By Vilma Cajigas     Jul 8, 2010 in Health
A US interagency working group has laid out strict nutritional standards for foods marketed to children between 2-17 years of age.
In a five year attempt to set healthier nutritional guidelines, the interagency working group consisting of the Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control, and the United States Department of Agriculture are finally cracking down on the types of food being marketed to kids.
The proposed standards explained in a document released by the interagency working group cannot be legally enforced. Nevertheless, the food industry is feeling tremendous pressure from the public when it comes to marketing products to children.
BNET reports:
“The problem for food manufacturers like Kraft (KFT), General Mills (GIS) and Kellogg (K) is that under these criteria, the current versions of lunchbox staples like Lunchables and Pop-Tarts couldn’t be marketed to kids 2-17. Also not making the cut are most sugary kids’ breakfast cereals — not because of the sugar, but because they don’t have enough whole grain or other real foods.”
On December 15, 2009, the FTC presented the standards in a public forum titled “Sizing Up Food Marketing and Childhood Obesity” with the goal of finalizing the nutritional guidelines not later than March 2010. Reportedly signed off by the FTC and the FDA, the USDA has not. This has lead to speculation by watchdog groups that the food industry is using its lobbyist connections in targeting the Agricultural Department.
This is the first time the government has attempted to set forth healthy food guidelines. Although met with strong opposition by lobbyists, it is a step in the right direction in helping combat childhood obesity.
More about Nutrition standards, Junk food, FTC, Fda, Cdc usda
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