Apple announced this morning that the company has sold 1.7 million iPhone 4 units since its launch June 24. Apple's sales milestone surpassed analyst expectations and set a record for the company's opening weekend for a product.
Apple began taking pre-orders for the iPhone 4 on June 15, but the phone officially hit stores in the US, UK, France, Germany over the weekend.
“This is the most successful product launch in Apple’s history,” said Steve Jobs, Apple’s CEO in a news release. “Even so, we apologize to those customers who were turned away because we did not have enough supply.”
In 2009, Apple sold 1 million iPhone 3GS units in the opening weekend. Analysts at Piper Jaffray forecast Apple would sell 1 million smartphones in the first three days of availability, a milestone that was almost doubled.
"This is closer to two million so it's above our expectations," Hudson Square Research analyst Daniel Ernst told Reuters. "No single smartphone model has been this successful."
The iPhone 4 boasts HD recording capabilities, video chat, multi-taking functions, front and rear cameras and a longer battery life. The phone has also been physically redesigned.
Despite strong sales numbers, Apple has received some criticism over what some customers are calling poor reception. Reports indicate a user's hand can block the antenna placed in the lower part of the device which cause bad reception. In an email response, Apple has told customers to “just avoid holding it in that way." See our full coverage and video on reception issues for more info.
Some speculation has surfaced suggesting Apple will launch an update for its new iOS4 operating system to fix the bug.
The iPhone 4 retails for $199 (US) for the 16GB model and $299 (US) for the 32GB mode. The device will go on sale in 18 other countries by the end of July — Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.