An exclusive online dating website and community for beautiful people has launched a virtual sperm and egg bank for people who want to have beautiful babies.
BeautifulPeople.com was founded in 2002 and reports it has over 600,000 members in 190 countries. They say "the concept and site was founded on one very simple principle of human nature – the fact that people want to be with someone they are attracted to. It may not be politically correct to say so… but it is honest."
"To become a member, applicants are required to be voted in by existing members of the opposite sex. Members rate all new applicants over a 48 hour period based on whether or not they find the applicant ‘beautiful’."
It received media attention in January when it weeded out members who were no longer beautiful, according to previous coverage on DigitalJournal.com.
The site's new 'Beautiful Baby Service', a virtual sperm and egg bank, is offering its members who are unable to have children the opportunity to be matched with potential donors.
The service has been extended to "ugly non-members," but the unappealing seekers must register on the fertility forums in able to talk about what they want their child to look like.
Founder Robert Hintze said: "Initially, we hesitated to widen the offering to non-beautiful people. But everyone - including ugly people - would like to bring good looking children into the world, and we can't be selfish with our attractive gene pool."
It may be difficult for unattractive non-members to have much chance in scoring anything from the beautiful gene pool offerings, though.
One BeautifulPeople member Parissa Mobasher told Sky News: "I think it's wonderful to also know that if you find somebody physically attractive then you're giving that child an extra bonus in life.
"You're giving them that extra edge so as a parent I think you owe it to your child to be able to do the best for it before it's born, during the time it's being born and when it's born."
Mobasher went on to say that she would refuse to give her eggs to an unattractive couple. It would be her "duty" to make sure her eggs would go to the "right people."
Dr. David King from watchdog group Human Genetics Alert said: "It's the symptom of a very dangerous tendency in our society, a eugenic tendency I think, that says we can take control of everything to do with reproduction and have it exactly the way we want it."