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article imageStudy: 20% of Canadians struggle to provide diapers for kids

By KJ Mullins     Jun 17, 2010 in World
According to a new study, When it comes to providing for an infant, nearly one in five mothers in Canada have to cut back on basic needs to provide diapers for their infants.
The "Every Little Bottom Study" was led by Dr. Nicole Letourneau at the University of New Brunswick. She said the study helped researchers understand providing diapers is a serious issue, and how what seems like a small problem can make a huge impact in the lives of families.
"The ritual of diapering is one that creates a bonding experience between mothers and babies," Letourneau said in a news release. "Without enough diapers for the necessary routine changes, mothers and babies are feeling distressed which makes the bonding process as well as the job of parenting more difficult."
In extreme cases, babies are being put in used diapers that have been cleaned or dried out. This leads to suffering for infants.
The study, commissioned by Kimberly-Clark's Huggies, found babies in need of a diaper are more likely to show signs of irritation and discomfort, as well as cry or suffer from diaper rash.
Furthermore, a shortage of diapers also impacts more than just the child: Mothers are missing weeks of work because of child care centre equirements they provide a a full day's supply of disposable (not cloth) diapers. Public laundries do not allow cloth diapers to be washed for sanitary reasons, making them a unrealistic option for mothers who cannot afford a diaper service or do not have private laundry access.
Mothers who struggle to provide diapers to infants say they need an additional 14 or more diapers to feel they have enough.
The Huggies Every Little Bottom Study surveyed 1,008 mothers in Canada with babies ages 0-4 years old. The study's results showing a shortage of diapers prompted Huggies to develop the "Every Little Bottom" program. Huggies says it will donate as many as 2.5 million diapers over the next eight months to 450 food banks in Canada.
"We now better understand the widespread extent of diaper need in this country, and Huggies is committed to getting diapers to babies in need," said Stu Schneider, senior director of the Huggies Brand in a press release. "We understand that diaper donations are only part of the solution. For Huggies, this is just the beginning of our long-term commitment to help create a sustainable solution."
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