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article imageNewly released Shrek video tells kids 'Discover the Forest'

By Kim I. Hartman     Jun 12, 2010 in Travel
West Hollywood - Shrek, Dreamworks and the USDA Forest Service have teamed up to get kids away from the television and out of the house in a series of new PSA's. The loveable Shrek encourages kids to "get outside and explore nature, there are surprises everywhere."
In an effort to encourage children to spend more time outdoors and re-connect with nature, the public service announcement ads are being launched this weekend featuring characters from DreamWorks Animation's beloved Shrek films.
The ads were first shown today at the Denver Museum of Nature and Science and with the popular ogre Shrek starring in them the Forest Service anticipates a great response among children. With the economy in a decline and more people skipping vacations again this year the Park Service is hoping the friendly, familiar face of Shrek will bring more visitors to the National Forests this summer.
Shrek became a favorite with kids in 2001 movie when the ogre discovered his swamp has been 'swamped' with all sorts of fairytale creatures by the scheming Lord Farquaad. He sets out with a very loud donkey by his side, to persuade Farquaad to give his swamp back.
"These new PSAs and campaign materials are a wonderful extension of our efforts with the U.S. Forest Service to motivate children to spend more time outdoors," said Peggy Conlon, president and CEO of the Ad Council. "We are grateful to DreamWorks Animation for developing these ads featuring Shrek and we believe this beloved character will continue to encourage children and families to discover the many benefits that nature and the forest provide."
A study from the University of Michigan reports children in the U.S. spend fifty percent less time outdoors than they did twenty years ago, according to the Institute for Social Research
As a result of this limited interaction with the outdoors, many children are unaware of the benefits that nature provides, including improving their physical and mental health and emotional well-being.
Research shows that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.
The goal is to encourage children to get outside and experience nature first-hand, instilling a life-long love for nature by fostering a connection with urban and national forests. Created by DreamWorks Animation and Turbine Boost, the new television, radio, outdoor and Web PSAs feature Shrek interacting with children in the forest and encourage audiences to "get outside and explore nature" because "there are surprises everywhere.
All of the PSAs direct parents and children to visit the campaign's website, Discover the Forest an interactive site where they can obtain information on places to go. It also provides ideas for outdoor activities, as well as educational and conservation information.
You can also visit National Get Outdoors Day to find events being held in your area.
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