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article imageAltered 2010 SA World Cup logo gets blasting from FIFA

By Sharon Davis     Jun 2, 2010 in Sports
A sports store in New Zealand has been blasted by FIFA for uploading a doctored 2010 Soccer logo onto its website. The altered image depicts a silhouetted soccer figure armed with an AK47 chasing another figure.
According to the NZHerald, FIFA has slammed a sports store in Dunedin for using a hoax World Cup logo that also had the acronym FIFA changed to FAIL .
"It's an insult to the South African people and the World Cup as a whole and is in bad taste because it implies South Africa's not a good, safe place to live and that South Africans are criminals," said Tai Nicholas, general secretary of Oceania Football, which represents Fifa in the Pacific.
Stirling Sports Dunedin franchisee and website owner Russell Fowler said a staff member uploaded the image without examining it closely. The company's checking system had been subsequently improved to avoid the same thing happening again.
The staff member is reported to be very upset about the error. The NZ Herald reports that the logo was on Stirling Sports website from Monday night until early Tuesday, and could be found after clicking on the "soccer gear" icon.
Mr Fowler said the illustration came up on a search engine hunt for World Cup imagery.
"It's an oversight on our behalf and we've fixed it," he said, speaking from Dunedin.
More about Doctored logo, 2010, Soccer, Fifa
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