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article imageLane Bryant denies making Victoria's Secret parody skeleton ad

By Kim I. Hartman     May 29, 2010 in Business
Tucson - Despite the protests over the failure of networks to run the Lane Bryant lingerie ads last month, LB does not want customers to think they are behind the new Victoria's Secret parody "skeleton commercial" being shown on TV and around the Internet.
Fresh off the heels of the controversy surrounding Fox and ABC’s ban of the Lane Bryant bra ads, this spoof for a bra called ‘Delicate Embrace’ was recently created by a supporter and subsequently posted on the Lane Bryant ‘Inside Curve’ blog.
LandLineTV (not associated with Lane Bryant) decided to make its own lingerie ad, which takes aim at super-skinny models. The video features a skeleton wearing a black bra and panties. The ad ends with this message, "A bra specifically designed to air on Fox and ABC. What's your Delicate Embrace? Only at Victoria's Secret. Not for chubbies." Lane Bryant posted the parody on its blog, Inside Curve.
After ABC banned the curvy women ad from playing during Dancing with the Stars and Fox requested excessive re-edits, Lane Bryant posted this message on their site:
"ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks.
Screen shot from the Lane Bryant TV ad that FOX and ABC refused to air in its original form.
Screen shot from the Lane Bryant TV ad that FOX and ABC refused to air in its original form.
Lane Bryant
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block — and don't forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call 'family hour.'
It's no secret that Victoria's Secret 'The Nakeds' ads are prancing around on major networks leaving little to the imagination.
Should the anger of Lane Bryant's supporters be directed towards Victoria’s Secret or the TV networks who allegedly took issue with the plus-sized ad? If, like Lane Bryant’s Inside Curve blog suggests, the idea is to accept “beauty in all sizes,” it doesn’t necessarily make sense to attack thinner women
Lane Bryant is at the center of what appears to be a discriminatory action against the average woman...
Lane Bryant is at the center of what appears to be a discriminatory action against the average woman.
BigGirl88
Lane Bryant Did Not Produce Victoria's Secret Ad Parody
Despite reports to the contrary, Lane Bryant did not produce nor endorse the Victoria’s Secret ad parody video, which was created by a company called LandlineTV.com.
"Since the video was a parody spurred by the so-called controversy our lingerie commercials generated recently, we posted the video as the humorous commentary it was. However, Lane Bryant does not want its customers and fans to believe that we actually produced the parody video, as is being erroneously reported across the Internet in recent days, and therefore, we have removed the video from Inside Curve."
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