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article imageFacebook CEO speaks out on recent privacy issues

By Brenton Currie     May 24, 2010 in Internet
In an article in the Washington Post today, Mark Zuckerberg has apologised for the recent privacy issues, saying Facebook is "working hard" to fix make the privacy controls simpler and easier to use.
Zuckerberg notes in his rare piece that the Facebook team realize they got some things wrong this time around, and that the company will soon be rolling out drastic changes to the way users can control their privacy on the site, hoping to simplify the currently complex situation.
"We have heard the feedback," Zuckerberg acknowledges, saying "there needs to be a simpler way to control your information, [and] in the coming weeks, we will add privacy controls that are much simpler to use. We will also give you an easy way to turn off all third-party services."
In recent weeks Facebook users have threatened to leave the social networking site en masse, after the company made drastic changes to user privacy settings which caught many users off-guard -- private information was inadvertently made public. A recent survey found up to 60 percent of Facebook users surveyed were "considering quitting" the site, with 16% already doing so.
It was also recently revealed that Facebook and other social networking sites such as MySpace were inadvertently handing over private and identifiable user information to third-party advertising networks, a bug quickly rectified once the Wall Street Journal informed the company.
Zuckerberg also reinforced the principles which Facebook is based upon; that users have control over what information is shared, Facebook won't share personal information with people or services which users don't want, advertisers are not given access to personal user information, Facebook will never sell any of your information to anyone and Facebook will always remain a free service for everyone.
The sweeping privacy changes which Zuckerberg refers to are likely to debut later this week, with the company eager to make sure users find the settings more helpful before a full-scale roll-out.
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