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article imageBritish Internet use increases 65%

By Jane Fazackarley     May 19, 2010 in Technology
A new survey shows that British Internet use has increased by 65 percent since 2007. The survey, carried out by The UK Online Measurement Company, also shows how time spent on the Internet has changed in recent years.
Becoming more popular are social networking sites and blogging. This has increased to nearly 25 percent of our time spent on the Internet compared with just 9 percent a few years ago in 2007.
The popularity of social networking is clearly indicated in the survey. For the period between April 2007 through to April 2010, time spent on these kind of sites has grown by 340 percent, an equivalent of 176 million hours.
Internet news sites have also seen an increase in popularity. Internet users are now spending 212 percent more time visiting these.
But the survey also shows a decline in the amount of time that people spend using Internet Messaging. Use has fallen to just 5 percent of the time we spent online.
Girls are more prolific web users. Photo courtesy Apple.com
Girls are more prolific web users. Photo courtesy Apple.com
The use of email has also seen an increase, despite the growing use of social networks, and so have portals such as MSN and Yahoo!.
The increase in Internet use in the United Kingdom means Brits spend, on average, just over 22 hours a month on online.
Alex Burmaster from UKOM said: “Despite the large increase in the amount of time people spend online and the increasing proliferation of websites and online services, one thing has remained constant and that is the bulk of time accounted for by communicating, networking and playing games. These are the pillars on which the Internet as a heavily used medium are built.”
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