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article imageUS food makers to trim one trillion calories by 2012

By Leo Reyes     May 18, 2010 in Health
US First Lady Michelle Obama says 25% of US food supply chain will trim a total of 1.2 million calories from their food products by 2012 by reformulating their ingredients using low calorie options in their products.
The First Lady has launched a countrywide U.S. campaign to combat an epidemic of child obesity, and is targeting industry efforts, touting the benefits of exercise and highlighting healthy eating and diet.
"They've agreed to reformulate their foods in a number of ways, including by addressing fat and sugar content, by introducing lower-calorie options, and by reducing the portion sizes of existing single-serve products," Obama said.
"This commitment represents a major step forward to providing Americans with healthier choices so that they can choose to lead healthier lives.
"In the weeks and months to come, we expect to hear more announcements regarding specific steps on reducing sugar, fat and sodium in the foods that our children eat," Obama said.
The initial 16 companies that have agreed to the reduction of calorie content in their food products have committed to reformulate their ingredients to attain the target of 1.2 million calories reduction by 2012
Kellogg company CEO David MacKay praised the First Lady's leadership in the anti-obesity campaign. He said:
"Through this effort, the companies... will provide consumers with additional healthier food options that help them achieve and maintain a healthy diet."
The US First Lady's initiative which has been widely received and praised by anti-obesity campaigners, aims to rally communities, politicians, schools, families and the media to solve the lingering problem of child obesity in the country.
More about Food, Calories, Healhtcare, Obesity, USA
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