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article imageCitizen Journalism has influence with financial reporting

By KJ Mullins     May 14, 2010 in Internet
A survey by Broadgate Mainland of financial journalists in the UK found that media news stories are becoming more influenced by the influx of citizen journalism.
Journalists according to the survey are turning to the internet more often for an update of developments. Twitter has become popular, with almost four out of ten being active on the social media network. Of those who use Twitter 70 per cent have found it invaluable for information about developments. One in five is on Twitter at least 15 minutes a day. A smaller portion spend more than two hours a day scouring Tweets.
Search engines are playing a larger role for financial journalists. Eighty per cent are using search engines more than five times a day for research.
Nearly three quarters of financial journalists now class themselves as multimedia journalists, something that has changed dramatically over the last few years.
Seventy per cent of financial journalists say that their editorial views have been affected by online comments to their articles and blogs from their readers.
Sarah Evans-Toyne, head of digital at Broadgate Mainland said in a press release obtained by Digital Journal: “The financial services industry has been a slow adopter of digital communications techniques, largely because of regulatory concerns. However, our 2010 Digital Trends Survey supports the emerging evidence that digital channels are becoming increasingly powerful and persuasive. PR advisers need to adapt to the changes in the communications landscape to provide information in the way that suits the needs of most journalists.”
“We operate in a world of global media and digital channels spread news around the world in minutes, not hours. A local crisis can quickly take on international proportions so PRs need to monitor the same digital sources as the media to make sure they stay ahead of the game.”
The survey Digital Trends was undertaken in the week leading up to 19 March 2010, with 98 journalists responding. Over half of those who responded listed their title as Editor/Editorial.
Most of the respondents worked in trade newspapers or magazine; nearly 40% worked on an online service, 22% worked for a daily newspaper and 18% work at a weekly newspaper, providing a good sample of different types of journalists across the non-broadcast media. The respondents were mostly City/Business journalists (60%), thirty per cent were Consumer Affairs/Personal Finance journalists and seven per cent were Management/Industrial Relations/HR journalists.
More about Citizen journalism, Main stream reporting, Broadgate mainland digital trends
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