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article imageOne Bronx building's solution to its bad smelling situation

By Joan Firstenberg     Apr 26, 2010 in Environment
New York - A Bronx, New York building that sits right next to a sewage plant and suffers from truck exhaust odors is getting a smell-over. The hope is that perfume can mask the garbage odors.
Making the Bronx in New York City more livable and less smelly is the goal of MacArthur "genius" Award winner, Majora Carter. The New York Daily News reports that the founder of "Sustainable South Bronx" plans to pump a new fragrance of hers, called "L'Eau Verte du Bronx du Sud" or "Green Water of the South Bronx" into a Hunts Point apartment building to perk up residents and make living there a more pleasant experience overall.
Carter claims the "perfume" is made from essences of grass, rain and citrus. To come up with it, she worked with Parisian perfumer Pascal Gaurin, creator of Vera Wang for Men, and Bruno Jovanovic, designer of scents for Lagerfeld, Armani and Donna Karan.
This is definitely not some bargain brew. The hint of citrus in the mix is a very expensive orange flower ingredient from Tunisia that costs approximately $4,000 a pound. Carter says the scent will be released through a rooftop air unit at the Sister Thomas Apartments, which is a low-income building with 105 apartments.
But a date for the release has not yet been set, and the tenants haven't said okay to it. Carter promises that the aroma will only hit the building's hallways and common areas, and won't enter the actual apartments.
Building tenants complain of their neighbor's food smells, along with the garbage odors.
But 51-year old Yolanda Rivera, who says she smells sewage from her seventh floor window says she's all for it:
"Anything to make the Bronx smell better,"
And the building's manager Sal Gigante said he thinks tenants will definitely prefer L'Eau Verte du Bronx du Sud to a more traditional borough bouquet of "decaying rat carcass."
"It has a nice outdoorsy aroma. The purpose is for people to feel good and feel at home."
Majora Carter was a torch-bearer for part of the San Francisco leg of the torch relay of the 2008 Summer Olympics.
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