Live Earth Run for Water campaign is intended to get communities in more than 175 cities around the world active in raising awareness of the growing scarcity of safe, clean water.
Live Earth for water takes place on Sunday, April 18, 2010. Over a 24 hour period, 6 kilometer (km) runs and walks are organized and in some locations corresponding educational events are scheduled.
Live Earth is supported by the United Nations Environment Program (UNEP) and will also include sustainably-managed concerts featuring international artists.
According to the UNEP press release, this event is meant to be the largest ever solutions-based initiative aimed at solving the world's water crisis.
Six kilometres is the average distance women and children walk to collect water in many developing countries.
The event organizers are look for results comparable to those achieved "Live Earth: Concerts for a Climate in Crisis", a series of memorable rock concerts staged on seven continents on 07.07.07 (7 July 2007).
There are approximately 880 million people who do not have to clean, safe water.
UNEP is partnering with the City of Vernier to stage a Friends of Live Earth 6km walk along the River Rhône.
"While walking beside the Rhône, we hope the participants will realize that water is rare and valuable despite its apparent abundance in Switzerland," the Mayor of Vernier, Thierry Cerutti, said in the press release.
"Everyone taking part can learn about water conservation through organized information stands and signs along the route while they soothe their souls and appreciate the importance of living in harmony with great waterways such as this," Mayor Cerutti also said.
Los Angeles (Melissa Etheridge), New York (John Legend and The Roots), Atlanta (Rob Thomas), Rio, Brazil (Jorge Ben Jor), Cape Town (The Parlotones), Buenos Aires (Kevin Johansen) and Mexico City (Kany Garcia/ Sandoval) are among the cities that will host a Live Earth Run for Water concerts.
Clean-ups at local waterways, fund raising to donate money to build wells and other water infrastructure, and a photographic exhibition in Mumbai, are all part of this event.