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Pepsi Refresh Project comes to Canada with $1 million in grants

By KJ Mullins     Apr 16, 2010 in World
Mississauga - Do you have an idea that could make the world a better place? That idea could receive a grant from the Pepsi Refresh Project to put the idea into motion.
In 2010, Pepsi's Refresh Project will be giving more than $1 million to fund Canadians' ideas to "move the world forward." The USA Pepsi Refresh Project has been ongoing since the beginning of the year.
Launching this weekend Canadians can visit the Refresh Everything site to download a submission toolkit. Starting June 1 ideas can be submitted for a grant in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighbourhoods and Education. Starting July 1 the voting for ideas will open.
Every other month, 10 grants will be awarded to the ideas that secure the most votes from Canadians. $200,000 in grants is available every other month as follows: one $100,000 grant; two $25,000 grants; three $10,000 grants; and four $5,000 grants.
“The Pepsi Refresh Project will feature significant social engagement around people and the power of ideas, and it was developed with the belief that great ideas can come from anyone, anywhere, anytime,” said Stacy Reichert, President of PepsiCo Beverages Canada. “This isn’t a campaign; it’s a new way of doing business. It transcends corporate philanthropy or cause marketing, because it’s focused on deep consumer engagement – and the power of individuals’ ideas to make a positive difference with Pepsi’s support.”
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