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article imageGoogle renames itself Topeka for April Fool's

By Matt Harding     Apr 1, 2010 in Internet
In spirit of April Fool's Day, Google changed its name on the search page to 'Topeka.' Why, you ask? This prank mirrors Topeka's unofficial adoption of "Google" as its new name.
Today, Thursday, April 1, 2010, Google has changed its name to Topeka. If you believed the change would be permanent, you are definitely an April Fool.
The day-long gesture was a nod to Topeka, Kansas, which unofficially changed its name to "Google, Kansas" for a month to try to persuade the Web search giant to test its planned super-fast fiber optic network there.
Visitors to the company's home page,, were greeted by the name "Topeka" in Google's familiar multicolor typeface. Below it was a link to a lengthy blog posting by Google Chairman and CEO Eric Schmidt explaining the move.
The blog included one joke in particular that was quite humorous. They said, "We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name."
So, what will Google be tomorrow?
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