PepsiCo announced it would be pulling its products out of schools in more than 200 countries. This will only affect schools with children 18 and under.
In 2006, both Pepsi and Coke decided to stop selling sugary drinks in schools in the United States.
Pepsi acknowledged it doesn't know exactly how many schools it will include, but at the same time it did acknowledge not being in the schools is not a major part of global sales.
Tuesday's announcement came as Michelle Obama spoke at the annual conference of the largest food companies in the world where she urged them to think about what products they offer and market to children.
Branding expert Johnathan Salem Baskin told USA Today
, "Coke taught the world to sing. Pepsi is going to teach the world to diet?" Baskin posed a simple question: "How are we (Americans) supposed to show our appreciation to Pepsi? By doubling our consumption?"
Pepsi got a pat on the back from Bruce Silverglade of the Center for Science in the Public Interest who said, "We applaud Pepsi for its global commitment. But shame on Coca-Cola for insisting on targeting high school students in most countries around the world."
Coke said it would not stop selling its drinks in primary schools unless it was asked to do so. Coke maintains 50.5 percent of the global share of carbonated soft-drink sales, while Pepsi maintains 22.2 percent.
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