Tiger Woods hires former Bush aide to manage comeback

Orlando - Ari Fleischer, the Press Secretary for former U.S. President George W. Bush, has been hired by Tiger Woods to help the golfing legend return to the public eye later this month.

Pro golfer Tiger Woods has hired former Press Secretary under the Bush administration, Ari Fleischer, to help his image when he returns to the PGA in the next two weeks, according to the Atlanta Journal Constitution. Woods plans his return at the Arnold Palmer invitation in Orlando, Florida, which begins on March 25. CBS News reports Woods and Fleischer have been working extensively on how to handle the golfer's return to the public eye. One source told the New York Post, “They were in his living room this week going over a strategy for how to handle Bay Hill in two weeks.” This is not the first sports celebrity stint for Fleischer, either. After starting Ari Fleischer Sports Communications in 2008, he advised former baseball slugger Mark McGwire during his admission that he used performanc-enhancing steroids during his career. College Football’s Bowl Championship Series also used Fleischer’s services to eliminate the BCS and use the playoff system instead.

by RyanVOX

Ari Fleischer, the former White House Press Secretary

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“The way the press treats athletes and sports executives has become increasingly adversarial and conflict-driven," the company’s website states. "Athletes who are trained to give it all and leave it on the field now face a public and a media that demand more." He is also working as an international media consultant to Canadian Prime Minister Stephen Harper. Fleischer is known to have been the first to introduce the phrase "homicide bombing" to describe what has also been called suicide bombing, in April 2002