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article imageSXSW launches free iPhone app ahead of Friday's opening

By Brenton Currie     Mar 8, 2010 in Internet
SXSW, perhaps most notable for providing the launching pad for Web 2.0 success stories such as Twitter, will this year be all about location-based applications, with event organizers launching their own iPhone app.
Ahead of the event, which is scheduled to begin at 9am on Friday morning PST time, the private company behind the conference, 'South by Southwest' have launched their first official iPhone application.
According to the applications iTunes App Store description, it allows you to "view/build your schedule, exchange contact info with people you meet, strike up conversations via the live message board, view news, and search events and venues, all from your phone!"
The application actually launched earlier this year, but was updated just days ago to make it more stable, and to support users from any country.
Ironically amongst the features is the ability to 'map conference and festival events each hour,' with this years conference looking all about location-based and aware mobile applications such as Foursquare and Gowalla.
Foursquare has already begun to roll out a set of new features that are likely to be officially announced at the event, which visual tweaks and a new option to view your 'check-ins' over the past 5 years being rolled out to the website. Their iPhone application was also updated last week, before being pulled after it went live too soon.
SXSW this year goes from March 12-21, and sold out last month. The event is split into three main parts; the interactive section (March 12-16) where apps like Foursquare and Gowalla will speak, film week which goes from 12-20 of March, and finally from March 17-21 is all about music.
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