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article imageGoogle acquires Picnik for photo editing in the 'cloud'

By Brenton Currie     Mar 1, 2010 in Technology
Google has today announced it will be acquiring one of the first online photo editing websites, Picnik, with likely plans to integrate the service into its Picasa service.
Picnik was one of the first website applications to launch that provided users the ability to crop, do touch-ups and add cool effects to photos all from the web browser with no need to download any software.
"Today, we're excited to announce that Google has acquired Picnik, one of the first sites to bring photo editing to the cloud," Brian Axe, a Product Management Director at Google said.
"We're very impressed with the Picnik team and the product they've created, and we're excited to welcome them to Google."
Google says it has no plans at the moment to discontinue the service, although the existing employees of Picnik will be working with Google employees to add "integration [with other Google services] and new features" to the application.
The integration Google is planning will likely focus around adding support for Picnik to the company's photo album service, Picasa. It's not clear why Google didn't just create these features themselves, but either way users of Picasa will likely enjoy being able to edit their photos from the browser.
"When Bitnik, Inc was created, our founders envisioned making great software for real people and giving users the power to edit digital photos in their browser, without having to purchase or download complicated software," Picniks employees said in their post announcing their acquisition.
"Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome."
Flickr currently uses Picnik as their default image editor, although its likely they will soon change to one of Picnik's competitors such as Avairy.
More about Google, Picnik, Cloud