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article imageAmericans footing $2.5 million bill for Super Bowl ad

By Michael Bearak     Feb 3, 2010 in Politics
In an effort to get more Americans to participate in this year's census, the U.S. Census Bureau is buying an advertisement during the Super Bowl.
American taxpayers always want to see their tax dollars at work and this Sunday during the NFL's biggest game of the year, the Super Bowl, they will get to see just that in an advertisement. The U.S. Census Bureau has purchased a 30-second ad to be featured during this Sunday's big game. The cost to the American taxpayers: $2.5 million.
This ad is just part of a larger group of ads being run by the Bureau in an effort to get people to fill out the simple 10-question survey. The bureau is spending $133 million from January to May. That breaks down to $13 million per question in order to publicize the country's head-count.
Kendall Johnson a spokesperson for the bureau confirmed the price tag with on Wednesday.
"We have rotations across all kinds of cable properties on network and cable TV," Johnson said.
The Bureau has plans to advertise in 28 languages, including in Hmong, an southeastern Asian dialect that at best is described as obscure.
Not everyone sees the Bureau's intentions as being well directed. David Williams, of the Citizens Against Government Waste (a watchdog group) was quoted as saying, "What an absolute colossal waste of money. That's a lot of money to spend on a glorified public service announcement."
The results of the census are used to dictate the allocation of taxpayer money as well as the distribution of the 435 seats in the House of Representatives. The United States Constitution mandates that every 10 years every U.S. household must be counted. That includes households that are occupied by non-citizens as well as illegal immigrants.
More about Census, Super bowl, Million, Taxpayers
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