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article imageDemi Moore appears on Pepsi Refresh Everything Idea Brainstorm

By KJ Mullins     Feb 1, 2010 in Business
On Monday the Pepsi Refresh Everything Great Ideas Brainstorm forum took place live online. Instead of shelling out $2 million for Superbowl ads Pepsi will be using that money to better the world.
Starting on Monday Americans can cast votes for ideas that they believe will make an impact for their community. Throughout the year Pepsi will be awarding grants from $5,000 up to $250,000.
The Pepsi Refresh Project will be giving away more than $20 million this year in an effort to as they state on the press release about the event held today "to help refresh the world". The program was launched on January 13. Within the first week 1,000 submissions had already been entered.
Actors Kevin Bacon and Demi Moore have come on board to promote the campaign.
"The Pepsi Refresh Project puts the financial resources in the hands of those who are passionate about creating a better world. I am very pleased to be a part of this creative initiative to refresh our world," said Demi Moore in a press release. Moore will campaign for her own Pepsi Refresh Idea as part of the Pepsi Refresh Celebrity Challenge in support of GEMS – Girls Educational & Mentoring Services.
"I applaud Pepsi for its commitment to fostering social good and its tremendous work in encouraging people to submit their ideas on how to improve our nation. I am optimistic that great changes will be made throughout 2010 as a result of this," said Bacon.
When asked how the program can work to help local communities during the press conference Monday broadcast from New York, president of joint ventures for PepsiCo Americas Beverages; advisory board member, Majora Carter said he could think of thousands of ideas. Actor Kevin Bacon gave an example of people composting in New York City.
"Little ideas can go on to big, big things. Instead of the $20 million that could have been spent on Superbowl advertising will have a huge impact on the world with this project," Jill Beraud, CMO said wrapping up the launch.
"Let's get people talking," Demi Moore added ending the discussion.
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