Today, Burger King will unveil plans to sell beer and burgers at a Whopper Bar, a new concept to compete with casual dining restaurants such as Applebee's and Chili's
Miami's South Beach will host the first Burger King of its kind, and the 'Whopper Bar' will go online in mid-February.
Chuck Fallon, who is the President of Burger King North America told the Associated Press that while normal Burger Kings won't be offering this sort of crossover anytime soon, restaurants in tourist hot spots such as New York, Los Angeles and Las Vegas may be getting Whopper Bars should the South Beach experiment prove to be a success.
A beer at the Whopper Bar will be served in special aluminum bottles to keep them extremely cold will cost about $4.25 a piece, or you can order them as part of a combo for $7.99, which is about two dollars more than the same combo with a fountain drink.
This move is viewed as an attempt to help a struggling restaurant franchise due to the recession. Restaurant operators reported lower same-store sales in November, compared with a year earlier, for the 18th-consecutive month, the National Restaurant Association reports. Nearly 65% of operators reported a same-store sales decline in November. December results were unavailable.
Initially, the Whopper Bar will only sell Anheiser-Busch, and Miller-Coors brands of beer, but the discussion to expand is already in the works, according to Fallon.
Burger Kings in Germany, Singapore, and Venezuela serve beer along with their meals, but this will be the first American Burger King to offer alcoholic drinks.