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article imageRatings drop as NBC messes up

By Owen Weldon     Jan 17, 2010 in Business
The network has ended up losing profits and ratings because of the miscalculations the network has made. NBC messed up when they tried to experiment with their once-popular late line up.
Conan O’Brien has been struggling ever since he took over ‘the tonight show’ to get past David Letterman. NBC’s high-profile mishap has hes help spike Conan’s ratings but the network is still looking befuddled.
Jay Leno was moved to 10 p.m. by the network and placed Conan O’Brien in Leno’s former time slot but than NBC changed their minds and wanted to move O’Brien to 12:05 a.m. NBC than decided that they wanted to give Leno a half-hour show at 11:35.
O’Brien is not happy about all the news that NBC has dropped on him and he says that moving ‘the tonight show’ beyond the normal time slot will destroy ratings in a bad way. NBC’s mishap has become a huge media spectacle and the two talk show hosts are adding fuel to the fire.
O’Brien on a recent show said “I just want to say to the kids out there watching: You can do anything you want in life . . . unless Jay Leno wants to do it, too.”
Sources now say that O’Brien is ready to leave the network with a huge paycheck.
Jeff Sagansky use to work as CBS and NBC as the head of entertainment programming and he said that NBC’s problems started years ago when the network decided to play a gamble and experiment with the programming.
Sagansky said that the network has made gambles such as them decided that they would do no more made for TV movies or when they decide to do no more comedies. He also said that they decided to go prime-time drama and to reality programming.
Sagansky said that NBC suffered due to lack of brand management and encountered problems because of cost control issues.
Jeff Zucker is the CEO of NBC and many people are questioning his capabilities because a few years ago NBC was the most profitable network and now it is one of the networks that are struggling to keep afloat.
Since NBC has come under Zucker’s control the network has seemed to be going downhill and now sources say that a top level TV executive says that Zucker was not the right man for the job.
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