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In the Media

article imagePromotion offers beer for blood donations

article:285667:7::0
By Sandy Sand
Jan 14, 2010 in Lifestyle
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They say you can’t get blood from a turnip, but officials are trying to get blood donations by bartering beer for blood.
It’s a novel notion: “Give blood, get beer.”
That's the promotion advertised by Cascade Regional Blood Services in Tacoma, Washington.
The Tacoma News Tribune reported that Cascade is the first blood center in Washington to use the “Pint-for-a-Pint” promotion.
Pubs are used as donation centers, and the chit for free beer is only good at that particular pub, where donors often get a bite to eat before donating blood, then come back later to claim their free suds, said Lauren Buchholz, who handles marketing and community support for Cascade.
That social aspect is what makes the “Pint-for-Pint Blood Drives” fun for donors, Buchholz said. The coupons are good only for the business that Cascade’s bloodmobile visits that day.
Jamie Pernaa, who signs on businesses for Cascade said:
“It’s a fun way for us to get more donors, and it’s good for the restaurants as well.”
Dan Schmitt, Cascades’ director of donor resources added:
“It’s just a fun thing to do.”
Even Mothers Against Drink Driving have no complaints, although they do offer one qualifier.
Karen Minahan, a regional spokeswoman for Mothers Against Drunk Driving, said her organization doesn’t have a problem with the promotion as long as it complies with Washington State Liquor Control Board regulations and no beer is given to anyone younger than 21.
Donors must be 21-years or older, and wait for a minimum of four hours after the blood drive ends before cashing in on the free pint of beer.
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