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article imageRose Parade trash forced 'green' Pasadena to go gray

By Sandy Sand     Jan 19, 2010 in Environment
The residents of Pasadena, California, take pride in being one of the “greenest” cities in the country, but even they were stymied by the overwhelming amount of trash left behind by Rose Parade goers.
The parade itself celebrated the city’s “collective green thumb,” but according to the Pasadena Star-News:
…it isn't so easy being green with the 65 tons of trash left behind.
City officials said it was nearly impossible to dig out from under all the trash in a timely manner and recycle, too. After a number of non-profits, made a minor dent in the elephantine trash heap, the rest had to go to the dump.
"We have considered recycling but one of the problems is we have is that the event happens on a holiday and all the (recycling centers) are closed," said Martin Pastucha, the city's director of public works. "We don't have the ability to store this stuff.
While some recyclables were collected before and during the parade by city officials, who handed out “tailgater bags” to parade goers, it wasn’t enough to stem the tidal wave of trash, said Gabriel Silva, Pasadena's Public Works environmental program manager.
Pasadena is not only “green,” but philanthropic.
"They collected nearly 5,000 beverage containers," Silva said. "The money goes to water filtration systems in third world countries."
This year, Pasadena also collected $10,000 worth of leftover food from corporate events held prior to the Rose Bowl, which was donated to local shelters, Silva said.
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