Polaroid has announced that pop and fashion sensation Lady Gaga will be the company's new creative director and inventor of specialty products.
The partnership combines one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter. Lady Gaga is known for a string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans, says the Polaroid press release.
Lady Gaga said in a statement, "I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects. The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation--blending the iconic history of Polaroid and instant film with the digital era, and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it, finally, have a real job."
Gaga exploded onto the global stage last year selling more than 8 million copies of her debut album along with 35 million singles making her music’s biggest breakout star of the last decade. She has also designed her own line of headphones, Heartbeats by Lady Gaga.
Gaga, who is, according to People, a fan of Polaroid, will star in the company's marketing campaigns as well as on social networking channels. In return, Polaroid will have a presence at Lady Gaga's concerts.
A Polaroid spokeswoman reportedly said that Gaga will "help develop retail imaging products that span both the company's instant classic film category and its digital-imaging line."