Taco Bell is following the footsteps of Subway with their own diet spokeswoman, Christine. Christine used the fast-food chain as part of her diet, losing 54 pounds, according to Taco Bell.
Diet experts, though, are not happy with the Taco Bell featured diet. They also fought against the Jared Diet from Subway's 2000 ad campaign.
Taco Bell is about to air ads showing off the Christine Diet just in time for those trying to shed their holiday weight gains.
Christine Dougherty used the "Fresco" menu items during her two year long diet to lose 54 pounds.
The diet plot proved to be gold for Subway when they featured Jared Fogle in 2000. People flocked to Subway in an effort to lose weight almost doubling the companies net over the previous year.
Diet experts debunk the idea of fast food chains claiming to be a diet tool. The best way to diet is a life style change that involves more home-cooked meals and less time in drive thru.
When Christine says"When I decided to trim down, I knew I had to be realistic with myself," Christine said in the ads. "I didn't want to cut out my fast food, so I started choosing Fresco items from the Drive-Thru Diet menu. These results aren't typical, but for me, they are fantastic." , it tells others that perhaps fast food dieting is the way to go.
The truth is the only difference on many Fresco items is replacing the cheese for salsa. That change does cut some of the calories but doesn't add up to the calorie drops of 500 calories a day that Doughty says she sliced off of her diet.
Yale's director of the Rudd Center for Food Policy and Obesity Kelly D. Brownell laughs at the notion that Taco Bell can use dieting as a healthy eating campaign reports ABC News:
"This is preposterous. This is the same Taco Bell that has the Volcano Nachos (almost 1,000 calories), that boasts about the 1/2 pound cheesy potato burrito, that has systematically encouraged people to eat between meals with their 4th meal campaign," said Kelly D. Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University.