According to a recent posting on Yahoo's job board, the company is looking for an Editor-in-Chief to oversee a new opinion and politics section. The new section appears to be geared toward people who favour sites such as the Huffington Post.
The news editor will be tasked with building a network of freelance writers and bloggers who will write opinion and analysis articles, as well as blog posts. Yahoo says its goal is to make its news site deeper and richer with content that will "complement" breaking news from AP and Reuters.
For those who follow news, it's perhaps no surprise the highly-trafficked Yahoo News site is looking to broaden its reach into new media, as sites like the Huffington Post have shown a growing reader appetite for opinion pieces and political news.
The Huffington Post has also attracted a great deal of attention from advertisers, something all media executives have noticed.
According to comScore numbers, Yahoo News attracted 138 million unique visitors worldwide in November 2009 – more uniques than Google News, CNN or the New York Times.
In the U.S., Yahoo News attracted nearly 39 million unique visitors in November 2009, while the Huffington Post pulled in about 9 million uniques. The Huffington Post has grown 27 percent year-over-year, while Yahoo News' growth was relatively flat over the same period.
According to MediaPost, Growth at Yahoo News, the No. 1 site on the list, was flat at 38.7 million uniques. CNN Digital Network had the highest average of sessions per person at 7.3 in November, while the Huffington Post increased its traffic in November 2009, up 27% to 8.9 million year-over-year.
Yahoo News hopes to tap into that growing population that craves politics and opinion.
The company is looking for someone in Washington, D.C. who has with seven to 10 years experience at a newspaper, magazine, wire service or online news site. Election experience is a must, and the editor will be asked to make appearances on shows such as Meet the Press and This Week.
Yahoo News says the editor of its new politics and opinion section will play a vital role going into election coverage in future years.