LOS ANGELES - An uncanny example of life imitating art - a scene from the movie 'Deadline' - which depicted actress Brittany Murphy appearing to be dead in a bathtub is being pulled from stores.
The scene was the key promotional material for the horror movie distributed by Epic Pictures. The promotional art appeared to show that she had died in the bathtub.
And that has made Redbox, the biggest distributor of the film on DVD, feel uncomfortable because Britanny Murphy is reported to have died in the bathroom of her Hollywood home.
She was found after she went to take a shower. Her lifeless body was taken to hospital where doctors pronounced her dead.
Redbox, with 19,000 locations in the U.S., says it is asking all of its stores to pull promotional material that depicted the bathtub scene from Deadline.
In an email to Digital Journal, Laura Dihel, a spokeswoman for Redbox said: "Here is a statement from redbox’s Senior Vice President of marketing and customer experience as to why redbox decided to remove the artwork:
Redbox feels removing the ‘Deadline’ box art is the appropriate course of action following the star’s recent death. We will continue to carry her film, but will remove the film’s box art from our displays.”
“Deadline” was released at redbox on 12/1/09. Beginning Tuesday, redbox began removing box art for the film from our retail locations nationwide. We anticipate artwork will be removed from all locations nationwide by January 1. We continue to carry the film; however we have removed the artwork from our web site and kiosk touch screens," she said.
Dubbed as a supernatural thriller, Deadline depicts a plot involving an artist who retreats to a remote Victorian house to recover from a psychological breakdown, Epic said in its description of the plot.
Mysterious happenings and noises send the artist -played by Murphy - into an endless horror which she combats in a race against time to finish her screenplay with a fast approaching deadline.
While Redbox is removing the poster, Epic continues to show the art on its website promoting the film. And on a Facebook page.
Reports from Los Angeles said the actress, who had diabetes and who may have had swine flu, will be laid to rest today. Diabetics have a significantly higher chance of dying from the new virus.
However, the coroner's office has yet to confirm the cause of death.