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article imageLiveblog Debate: How can media survive, adapt and prosper?

By David Silverberg     Dec 15, 2009 in Business
Layoffs, buyouts and plunging ad sales have plagued media outlets this year. But how can all forms of media adapt to the Web and find new business models to prosper? Check out this liveblog debate to see what was discussed.
We've seen the headlines about the state of journalism today: NY Times Sees Print-Ad Sales Falling, Declining print media readership blamed for job losses in Canada, White House has no plans to bail out the newspaper industry.
Media outlets around the world are being pressured to adapt or die. Some executives believe charging for content is the future, while entrepreneurs want to create new media start-ups associated with the rise of Web 3.0.
Which avenue should journalism ride down? What new business models are emerging from the ashes of axed newspapers, TV outlets and magazines? Is citizen journalism one part of the answer, or should an online overhaul touch every old-school media venue in the world?
See our monthly liveblog debate below to find out how we addressed these important questions. Digitaljournal.com staffers were be joined by a very special guest, media expert Alan D. Mutter. He is well-known for his blogging work on Reflections of a Newsosaur, and he's spent decades in the trenches of various American newspapers.
You can read through the whole debate to see all the comments and poll results. Just click the "PLAY" button.
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