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article imageKit Kat to get Fairtrade logo

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By Jane Fazackarley     Dec 7, 2009 in Business
From January 2010, Kit Kat will be able to use the Fairtrade symbol on their wrappers. The chocolate-covered wafer is produced by Nestle and is the company's most popular bar in Britain.
The news means that over 6,000 farmers who are based in Africa will get a fairer price for the cocoa that they grow.
Nestle say that they want to support the farmers and Kit Kat has become one of the latest products in the United Kingdom to be granted the Fairtrade label. It's estimated that around 4,500 items on sale in the United Kingdom are now Fairtrade and campaigners are keen for more products to join the scheme.
This follows the move of another confectionery company Cadbury whose Dairy Milk bar began to feature the Fairtrade label back in March.
It is hoped this announcement by Nestle will encourage other companies to take part in the Fairtrade campaign.
The Fairtrade Foundation was first launched 15 years ago and seeks to ensure that farmers are paid a fair price for the crops they produce.
It is the cocoa farmers based in the west African village of Côte d’Ivoire who are set to reap the rewards of the new Fairtrade agreement. Kavokiva, a Fairtrade cooperative which consists of 6,000 members, will be among the first to see advantages of providing the produce.
The Executive Director of the Fairtrade Foundation, Harriet Lamb said on the organisation's website that:
"Cocoa farmers in Côte d’Ivoire struggle under the relentless pressures of poverty with shockingly high levels of illiteracy and poor access to healthcare. The significant volumes of cocoa that go into making Kit Kat will open whole new possibilities for these farmers in Côte d’Ivoire, giving them a more sustainable livelihood and the chance to plan for a better future.”
The Fairtrade Kit Kat is part of a worldwide cocoa plan by set out by Nestle earlier this year.
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