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article imageToronto Vegetarian Association to introduce Meatless Mondays Special

By Moushumi Chakrabarty     Dec 4, 2009 in Environment
Canadians will get a chance to participate in reducing their carbon footprints in a unique campaign due to take off early January.
On the heels of Sir Paul McCartney’s speech at the European Union this week, the Toronto Vegetarian Association (TVA) will be launching the Canadian Meat Free Monday. The former Beatle has urged people to give up eating meat at least once a week to reduce greenhouse emissions.
According to the UN, animal agriculture accounts for 18% of global climate change. No serious attempt to reduce the amount of greenhouse gasses being released into the earth's can afford to ignore our over-reliance on animal-based foods.
The TVA has plans to launch a Canadian Meat Free Mondays campaign early in 2010. Like our American neighbours, Canadians are big meat consumers, so there's a lot of room for us to reduce our ecological hoofprint. Going meat free on Mondays is a fun way for individual's to have a positive impact and to send a signal that we're serious about finding solutions to the climate crisis,” said David Alexander, Executive Director of TVA.
Vegetarianism isn’t new to Canada – the TVA has existed since 1945 with an avowed mission to promote healthier eating choices for people. In light of the upcoming UN Copenhagen Climate Change Conference, or COP 15, this new initiative by the TVA may be a boost in the arm for a greener and healthier lifestyle.
Alexander says the movement has grown significantly in the last decade. “Over the past ten years, environmental groups like the David Suzuki Foundation have started talking about moving towards vegetarian foods as a way of reducing our ecological footprint. In Toronto, we're seeing more vegetarian restaurants than ever before. We also have a thriving community of volunteers and activists who are spreading the word about the benefits of vegetarianism and the cruelty inherent in contemporary farming practices.
In my experience, people go vegetarian for different reasons at different times in their lives. Younger people certainly seem more open to new ideas. Many of the folks who are involved in the TVA made the switch early in life. But young vegetarians also face challenges. It's very important for anyone who's considering a switch to seek out resources about vegetarian nutrition and cooking. Our website ( provides some great resources,” he said.
More about Meat, Climate change, Carbon footprint, Ecological footprint, Vegetarian
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