nextMedia Liveblog: Creating conversations, marketing new media Special

Consumers have never been so powerful, nor have they ever been so connected. But how can companies properly market to the new media audience? Digital Journal is liveblogging this keynote presentation from the annual nextMEDIA conference in Toronto.

Companies still need to understand online marketing due to a new generation of digital opportunities. How can an audience engage with a brand and vice versa? How do marketing strategies need to reflect this always-online Web 2.0 audience? At this keynote talk at the nextMEDIA conference in Toronto, Mitch Joel of Twist Image will discuss how to take marketing in the new media direction. Digital Journal is liveblogging this presentation live, and you can check out the liveblog by clicking on the widget below. Take part by answering polls, commenting and asking us questions. Also, we are updating constantly through our Twitter feed found here.