nextMEDIA Liveblog: Free vs paid content online Special

Is the era of free content online nearing its end? Will subscription fees become the norm in digital media? These questions are at the heart of a panel discussion at the nextMedia conference in Toronto. Check out Digital Journal's liveblog coverage.

At the annual nextMedia conference in Toronto -- where digital media will be dissected for two days -- a panel discussion looks at the idea of adding subscription fees to content online. Are we witnessing a turn for the worse in the digital content industry or a tide of subscription fees which could boost the industry? Rupert Murdoch recently noted: "The fact is there's not enough advertising in the world to go around to make all the websites profitable. We'd rather have fewer people coming to our website – but paying." At this event, moderator Mark Greenspan of Achilles Media will lead a discussion on this topic with David Purdy, Vice President and General Manager Television Products of Rogers Cable; Ian Caminsky, Head of Business Development, YouTube, Google; and Avner Ronen, CEO and co-founder of Boxee. Digitaljournal.com will be liveblogging this discussion. We are on location at the Design Exchange in Toronto to offer you live coverage of this talk, so join the discussion by clicking on the liveblog below. You don't have to be a member of Digital Journal to access the liveblog. Also, you can ask us questions and comment on the nextMedia liveblog.